Branding
Astroplanet
Branding
Lisbon
Client
Astro Planet
Year
2025
Astroplanet is a hip hop festival bringing together breakers, rappers, graffiti artists and other urban culture practitioners. The project emphasizes education, inclusion and sharing, and is designed for a wide audience. Its goal is to celebrate hip hop culture as a space for transmission, joy and connection.
The identity is mainly driven by dynamic and expressive illustrations. The use of primary colors reinforces impact, readability and inclusivity. The logo combines Helvetica, symbolizing structure and order, with a custom type inspired by graffiti, representing creativity and freedom of expression.
What I've Learned:
Listening often makes the work easier.