Branding
Granet
Branding
Aix-En-Provence
Client
School
Year
2024
Soundscape is a Malaysian post rock label looking to expand to New York. The goal was to create an identity capable of bridging two cultures, two music scenes and two urban contexts, while remaining coherent and credible.
The visual identity uses urban culture as a common ground. The logo is a hybrid between the letter S from the Jawi alphabet and a treble clef, treated in an urban, punk inspired style. The graphic system blends musical, typographic and cultural references without hierarchy.
What I've Learned:
Answers rarely come before you start.