Branding
Unplaced
Branding
School project
2025
Unplaced is a coworking system that does not live in a fixed location. Instead, it spreads across the city: cinemas, cafés, gyms, museums.
Each place becomes a temporary work capsule. Users choose where they work based on how they feel, whether they need focus, energy, social interaction, or isolation. The goal is to use the city as a tool to boost creativity, break routines, and rethink the way we work.
The visual identity is inspired by movement and urban cartography: lines, intersections, grids and gradients. The logo represents the cardinal points, but also the connection between people. It is modular and evolves from city to city by integrating key capsule locations.
Vivid colors express energy and constant motion, while a clean sans serif typeface provides structure, balanced by an italic that reinforces the idea of movement.
