Brand Merchandising
Avionexpress
Brand Merchandising
Lithuania
Client
Avion Express
Year
2022
This project gathers the work I produced during my internship at Avion Express in Lithuania. The company specializes in leasing aircraft and flight crews to airlines. My role was to design communication materials while respecting a very strict and codified visual identity.
The challenge was to find the right balance between the rigidity of the existing brand guidelines and a touch of creativity. For example, one notebook design features a fleet of airplanes in flight, where white planes represent the company’s aircraft. Strong constraints guided precise and restrained design choices, adapted to a corporate context.
What I've Learned:
Being creative without breaking the brand guidelines is still design.